Category Management

Category management is one of the most misunderstood segments in retail operations. KBI prides itself in gathering technical data as well as market studies to expand each category for maximum profitability and exposure. Each local market has its own peculiarities and cultural preferences. We help you navigate your way so that each category can be managed optimally.

Our knowledge encompasses all in-store retail and food services across categories, including: Frozen, Dry, Dairy, Bakery and Refrigerated.

  • We help you navigate through local market preferences in each category.
  • KBI helps you analyze data to make educated category management decisions.
  • Our knowledge encompasses all in-store retail and food services cross categories.
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